About Us
Muna Rilwan is the founder and owner of Hilltop by Muna. As an experienced Interior & Graphic Designer, she is the brains behind the Plain and Simple apparels design concept. She aspires to make her mark within the fashion industry, while striving to make a positive impact on the society through Slow Fashion.
Our VisionTo be an internationally recognised, leading apparels brand in the Maldives.
Our Mission
HillTop by Muna is exemplified by its core values, and aims to provide high quality, affordable apparels and accessories to the Maldivians. We believe ‘less is more’ and our goal is to create Plain & Simple products. We believe in empowering our clients through a diverse range of options. We love our Mother Earth and focus on sustainable production by partnering with a world-renowned manufacturer. We believe in ethical production and condemn labor rights violations by carefully and strategically vetting our supply chain. Most importantly, we believe in continuous improvement and high quality by carrying out R&D in order to keep up with the changing external environment and to satisfy the needs of our customers.
Core Values
Ethics
We instil and execute an all-around ethical business process from designing, sourcing, manufacturing, and packaging to shipping and delivery. To reduce our carbon footprint and environmental impacts, we employ sustainable sourcing and production by ensuring that our supply chain adheres to the international standards and regulations. Our products are made by workers who are treated in accordance with the labor rights while receiving suitable remuneration and benefits such as training and awareness programmes for employees. Regular evaluations are carried throughout the entire supply chain and intermediaries to ascertain that they are free from illegal practices, unethical conduct and corruption.
Quality
Our product quality is twofold; material quality and production quality. We partnered with a fully integrated supply chain, responsible for sourcing and providing the industry-best raw materials which are carefully selected by extensive R&D and innovation. Our manufacturer is a leading apparels solutions provider with over 40 years of experience in providing services to world-class designer labels. They utilize the latest technologies in the fashion and manufacturing industry, while continuously improving and innovating the production standards. Quarterly evaluations and assessments are carried out to ensure that the supply chain and intermediaries meet the high standards, operational excellence and efficiencies set out by the manufacturer.
Diversity & Empowerment
We believe that fashion should be an empowering expression rather than demotivating, depressing and self-loathing. Therefore, our aim is to make the customers feel happy and comfortable in our products by promoting inclusiveness in terms of body size, skin color, disability, age and gender. We will create a broad range of sizes for the apparels to fit all body sizes and ages. Our color shades would be suitable for both genders as well as will allow showcasing and enhancing the beauty of different skin colors. We will create collections to cater for the disabled and elderly by designing outfits which could be easily worn and taken off with minimal effort. This is only the ‘tip of the iceberg’ as our goals are vast and versatile.
Sustainable
Our world is on the verge of becoming destroyed to an irreversible extent and the time to act is now or never. Fast Fashion Industry in particular is responsible for 10% of the world’s carbon emissions, 20% of world’s water waste and 85% of the textile go into landfills each year. We believe that change starts from within, so our priority is to make sure that our products are sustainable and environment friendly from the very core of material sourcing to packaging and delivery. Our manufacturers utilise renewable energy sources such as solar powered factories and minimizes their water and waste footprint via globally accepted standards and procedures. Our products are made of high quality, recyclable materials which could last longer in usable conditions. Our packaging is made of fully recyclable materials and can be reused or repurposed. We will continue to research, innovate and improve in order to support the Slow Fashion movement.
Stylish, quality and comfortable outfits usually comes with a heavy price tag. This is why we compromise on extravaganza and aim to create Plain and Simple clothing which are aesthetically pleasing while being significantly kinder on our bank accounts. Our products are of high quality but reasonably priced due to the economies of scale obtained from sustainable and cost efficient production methods that are used during the manufacturing process. High production efficiencies results in minimal waste production and usage of electricity which would lower the average cost of production. Fully outsourcing our production enabled us to reduce the cost of the product and focus on other areas such as innovation, design and improvement. Our online store, Hilltopbymuna.com, allows us to save selling costs such as rent, labor, etc., while increasing convenience for our shoppers.